building Connections That Matter
The UpClicks Philosophy
At UpClicks, we believe growth starts with connection. By amplifying your story and crafting inclusive strategies, we help your brand resonate, build trust, and create lasting impact. Real growth isn’t just about what you achieve—it’s about how you make people feel along the way.
Collaboration
By working closely with you, we ensure that every campaign reflects your unique vision, values, and goals
Transparency
We believe trust begins with clarity. That’s why we prioritize open communication and detailed reporting.
Purpose
We align with your brand’s mission and values. is important, but it’s even more powerful when fueled by purpose.
Our Mission
Inspired by Advocacy, Driven by Connection
UpClicks was co-founded by Devin Alvarez, whose life has been defined by advocacy, resilience, and a deep commitment to making an impact. From the early age of 3, Devin became a national advocate for people with rare disorders, a journey that would take him to stages and platforms few could imagine. He’s spoken in front of 300 doctors at the FDA, been invited to the prestigious NORD (National Organization for Rare Disorders) Summit in 2023, and appeared on national and international TV and radio to raise awareness for those whose voices are too often unheard.
Devin’s advocacy extended beyond awareness—his efforts helped pass House resolutions in Congress, proving that determination and connection can create real, lasting change. These experiences shaped Devin’s belief in the power of stories to inspire action, build trust, and foster meaningful relationships.
This mission is now at the heart of UpClicks. Built on the values Devin cultivated throughout his life—empathy, perseverance, and authenticity—the agency is dedicated to helping brands grow by creating strategies that connect deeply with their audiences. Whether working with a small business or a larger enterprise, UpClicks approaches every partnership with the same passion and purpose that have driven Devin’s advocacy efforts.
At UpClicks, growth is about more than numbers. It’s about creating opportunities, fostering inclusivity, and building connections that truly matter. This is the mission Devin Alvarez and the team are proud to carry forward: to empower brands to thrive by making their stories heard and their impact felt.
Connection Through Expertise
Meet The Team
At UpClicks, we believe meaningful growth comes from a team that understands connection at every level. Our specialists bring diverse expertise and a shared passion for creating strategies that resonate, engage, and inspire. Together, we’re united by one goal: to help your brand build authentic connections and drive impactful growth.
co-founder & CEO
Devin Alvarez
co-founder & cfo
Shane Kaderabek
SEO Specialist
Rink Raj
Devin Alvarez
Co-founder & CEO
Shane Kaderabek
Co-founder & CFO
Rink Raj
SEO Specialist
Our History
| February 2018
Our First Ecommerce Brand Launched
ThinkFitness is a fitness equipment brand focused on developing at-home workout products meant for anyone who needed a way to work out from home during the COVID pandemic lockdowns.
| December 2018
Signed Our First Client
A Lawyer’s office in Aventura, FL. Website redesign and Google advertising. We haven’t been able to recreate the thrill of landing our first client.
| January 2019
In-House Training Initiative
We started an in-house training program to ensure every team member is up-to-date with the latest digital marketing trends and tools, solidifying our expertise.
| October 2019
Optimizing Our Internal Processes
The new year began with a focus on streamlining our internal processes, improving our project management, and enhancing client communication protocols.
| August 2020
Client Portfolio Diversification
We diversified our client portfolio, successfully branching out into new industries such as health and wellness, and eco-friendly product marketing.
| November 2020
Local Business Collaboration
We partnered with local businesses in Miami to create synergistic marketing campaigns, leveraging community relationships to enhance brand presence.
| March 2021
Reflecting on Our Journey
As the year closed, we reflected on our journey, reviewed our strategies, and set forth a plan to fortify our commitment to delivering exceptional service in the coming year.
| May 2021
Launch of UpClicks ECommerce Academy
With a vision to nurture ecommerce expertise, UpClicks announced the development of UpClicks Ecommerce Academy on Skool.com. Targeting both newcomers and existing store owners, the academy is poised to deliver pivotal growth skills and a supportive learning community for the next generation of ecommerce success stories.
| July 2022
Signed Our 50th Client
We signed our 50th client and hired Rink Raj to provide clients with record-breaking SEO advice and expertise.
| September 2022
We’re 10 Full Time Team Members!
Our crew is expanding, and we’re beginning to resemble and feel like a small business. But, we should really soon start searching for an upgraded office space.
Our History
| February 2018
launched first e-commerce brand
ThinkFitness is a fitness equipment brand focused on developing at-home workout products meant for anyone who needed a way to work out from home.
| December 2018
Signed our first client
A Lawyer’s office in Aventura, FL. Website redesign and Google advertising. We haven’t been able to recreate the thrill of landing our first client.
| January 2019
ThinkGoods Incorporated
We were sitting in a nearby storage facility during the middle of the night, utilizing the only “Office” space we could afford and some inexpensive office chairs. Placing our products for sale on Amazon Seller Central while managing our Shopify store’s marketing on Google AdWords and Facebook Ads.
| October 2019
Upclix Founded
Pivoted from selling products online to offering agency services, primarily focused on driving performance and result-based advertising & marketing.
| August 2020
First Office Space
We moved our company of two from a storage facility space to our first professional leased office above a retail store in Miami, FL.
| November 2020
Hired Our First Full-Time Team Member
Hired our first full-time Paid Search Buyer to optimize PPC campaigns all day, every day.
| February 2022
Fast forward a few years to our 50th client
We signed our 50th client and hired Rink Raj to provide clients with record-breaking SEO advice and expertise.