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Platforms Utilized

Google Advertising

Meta Advertising

Footwear Growth – Online Shoe Store

$50K Ad Spend Generated $310K Revenue at 6.2x ROAS Using the CONNECT Framework™

The Challenge

  • The client previously worked with an agency that lacked transparency and consistency, resulting in a frustrating experience. The agency:
    • Provided inconsistent or inaccurate reporting on campaign performance 📊
    • Failed to communicate strategies clearly, leaving the client in the dark about customer acquisition results 🚪
    • Did not accommodate the client’s corporate processes, such as weekly meetings to review product rollouts and messaging strategies 🗓️
    • Neglected opportunities for testing new approaches and optimizing existing campaigns, stifling growth opportunities 🛑
  • The client’s average ROAS under the previous agency was 3x, and the lack of collaboration left critical gaps in their ability to meet revenue goals and adapt to market trends.

When they partnered with UpClicks, they were drawn to our mission of fostering collaboration, transparency, and measurable results. Guided by our CONNECT Framework™, we addressed their challenges head-on, ensuring regular communication, detailed reporting, and innovative strategies tailored to their goals.

The Result

  • 💪 Increased ROAS from 3x to 6.2x within 45 days, turning $50,000 in ad spend into $310,000 in revenue
  • 📈 Raised the average order value (AOV) from $35 to $45 in the first month, then to $50–$55 in subsequent weeks
  • 🛍️ Improved email list quality and drove consistent growth in email subscribers, nurturing customer loyalty and retention
  • 🚀 Exceeded client expectations for quarterly revenue goals within the first month

What You Will Learn From This Case Study

✅ How clear communication and collaboration can transform marketing outcomes

✅ The role of transparent reporting and detailed strategy sessions in building client trust

✅ How the CONNECT Framework™ drives measurable improvements in ROAS, AOV, and revenue growth

Introduction

This online shoe store approached us after a disappointing experience with their previous agency. Despite allocating $45,000 per month in ad spend, they struggled to see reliable results. With a ROAS of 3x, they were generating approximately $135,000 in monthly revenue but lacked the tools and strategies to scale effectively.

The client’s frustrations stemmed from inconsistent communication, vague reporting, and a lack of collaboration. Weekly meetings to discuss strategy, provide updates, and roll out new product messaging were often missed, leaving the client feeling unsupported.

Using the CONNECT Framework™, we not only delivered a 6.2x ROAS within 45 days but also rebuilt the client’s trust in the agency-client relationship through consistent communication, detailed reporting, and a transparent approach to every decision.

Planning

1. Collect:

We began by gathering key data and insights, including:

  • Campaign performance metrics from Google, Facebook, and Instagram.
  • Website analytics that highlighted significant drop-off rates during checkout.
  • Customer segmentation data to identify high-value audiences and purchase behaviors.

2. Analyze:

Our audit revealed:

  • A cluttered email list with low engagement and potential compliance risks.
  • Stagnant creatives that failed to resonate with their target audience.
  • Missed opportunities to optimize the customer journey, such as addressing cart abandonment and incentivizing higher AOV.

3. Understand:

We worked closely with the client to establish:

  • Weekly meetings to align marketing strategies with corporate goals.
  • Clear communication protocols to ensure transparency in reporting and campaign adjustments.
  • Customer personas focused on:
    • First-time buyers seeking quality and affordability.
    • Loyal customers who needed incentives for repeat purchases.
    • Aspirational shoppers drawn to exclusivity and trends.

Execution: How the CONNECT Framework™ Drove Results

4. Strategize:

We developed a comprehensive omnichannel strategy with these key elements:

  • Advanced Retargeting: Implemented retargeting campaigns to recover abandoned carts, leveraging special offers like pop-ups with exclusive discounts for hesitant buyers.
  • Email Marketing Revamp: Cleaned the email list for compliance, increased segmentation, and launched lead-generation strategies that added hundreds of new subscribers monthly.
  • Ad Funnel Optimization: Restructured ad campaigns into:
    • TOF: Broad awareness campaigns to attract new customers.
    • MOF: Retargeting campaigns aimed at browsers and cart abandoners.
    • BOF: Conversion campaigns emphasizing urgency and exclusivity.

5. Activate:

We refreshed their creatives to drive engagement, including:

  • 🎥 UGC-style videos showcasing real customers styling their shoes and emphasizing comfort and versatility.
  • 📸 Carousel ads highlighting features like all-day comfort, wide-fit options, and eco-friendly materials.
  • 🛍️ Seasonal campaigns focused on limited collections, creating urgency and excitement.

6. Refine:

Continuous optimization was key to driving consistent results:

  • Analyzed daily performance to identify winning creatives and allocate budget effectively.
  • Introduced A/B testing for landing pages, improving conversion rates at checkout.
  • Implemented advanced tracking tools to provide transparent reporting and actionable insights.

Leverage

Our strategies extended beyond ad campaigns to maximize revenue potential:

  • 🎉 Launched a VIP rewards program to boost customer retention and repeat purchases.
  • 📧 Personalized email sequences targeted new subscribers and high-value customers with tailored offers, increasing lifetime value (LTV).
  • 🔄 Developed exit-intent pop-ups offering last-chance discounts, improving conversion rates for hesitant buyers.

These efforts increased email marketing revenue from 20% to 40% of total revenue and played a significant role in scaling growth.

Creatives

Creatives were central to our success, and we delivered:

  • Video content featuring diverse models showcasing the shoes’ versatility for work, travel, and casual wear.
  • Eye-catching seasonal campaigns leveraging aspirational themes.
  • Carousel ads and Instagram stories emphasizing social proof and customer reviews.

Conclusion

Using the CONNECT Framework™, we turned around this client’s marketing results, increasing their ROAS from 3x to 6.2x in just 45 days.

  • Before Working With Us: $45,000/month ad spend generating $135,000/month revenue at 3x ROAS.
  • After 45 Days With UpClicks: $50,000 ad spend generating $310,000 revenue at 6.2x ROAS.

We raised their AOV from $35 to $45 in the first month, and to $50–$55 in subsequent weeks, while building trust through transparent communication and detailed reporting.

This case study not only highlights the power of our strategies to drive revenue but also demonstrates UpClicks’ commitment to collaboration, transparency, and aligning with client expectations.