$0 to $600K in Revenue in 13 Months Using the CONNECT Framework™

The Challenge

• Building an effective omnichannel marketing strategy from scratch 🏗️
• Competing with larger, established brands 🥊
• Attracting first-time customers while fostering loyalty 🤝

The Result

• 📈 $0 to $600K in revenue in 13 months
• 🚀 200% revenue increase in the first two months
• 💡 Built a scalable omnichannel funnel for long-term growth

What You Will Learn From This Case Study

✅ How to create an omnichannel strategy that drives rapid growth

✅ Why understanding your customers’ needs is key to engagement

✅ How scarcity and urgency can drive conversions without overwhelming customers

Introduction

This online bake supplies company approached us with a vision to serve both amateur and professional bakers, but they lacked the strategy to break into a crowded market. Using our proprietary CONNECT Framework™, we helped them craft campaigns that resonated deeply with their audience, driving rapid revenue growth and building a loyal customer base.

Planning

Our first step was to outline a 3-month omnichannel strategy that would combine paid ads, email marketing, and a scarcity-driven approach. We took charge of:

• Paid social campaigns across Facebook and Instagram 📱
• Google Ads to capture search intent 🔍
• Email marketing to build customer loyalty and retention 📧

By ensuring congruency across platforms, we created a seamless customer experience, which amplified results and built momentum early on.

Tracking

Using advanced tracking tools, we analyzed early performance to identify top-performing channels. This allowed us to optimize budget allocation and eliminate inefficiencies, ensuring each dollar contributed to growth.

Leverage

One of our first wins was implementing an email VIP system that:

• 🎉 Rewarded loyal customers with early access to new products and exclusive offers.
• 📊 Increased email marketing revenue from 0% to 30% of total revenue within the first quarter.

Scarcity

We introduced scarcity-driven campaigns with limited-time offers on seasonal baking kits. These campaigns created urgency and excitement, consistently driving conversions and boosting revenue.

Creatives

Dynamic creatives showcased the brand’s unique baking tools and kits in action. We used UGC-inspired ads to emphasize the fun and ease of baking with their products, driving high engagement rates.

Conclusion

Through the CONNECT Framework™, we helped this bake supplies company grow from $0 to $600K in 13 months by building an omnichannel strategy that resonated with its audience and fostered long-term loyalty.